Monday, 23 August 2010

SoftBank

15th August 2010

The quest to get my keitai (mobile phone) lasted two whole days. I now have a beautiful black shiny phone with a pretty good deal through the company AU - the internet is too expensive to access through my phone but I can send and receive email for free! Actually it blows my mind a bit that you can receive email without having to open an internet connection.. but I guess I’m just a bit behind the times.

The first company I tried was called SoftBank. At the Tokyo orientation all the Jets had been talking about how text messages between Softbank phones were free, so it seemed like the obvious choice - except my application for a contract got rejected. After we spent nearly an hour filling out paperwork and waiting for an answer from their central office. Natch.

Whilst we waited for the decision, Sensei explained the advertising campaign of SoftBank to me.


The dog is the father of the family. There is a mother, daughter and son. In various adverts on TV the Japanese can see the family life of these characters as the dog tries to look after everyone and keep them in line.

The dog also graduated from the Sorbonne University and speaks fluent French. Who comes up with this stuff??